91看片网

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91看片网 Alumni Relations in partnership with Alumni Learning Consortium (ALC)

Description

We often look for 鈥渂ig鈥� ideas to drive growth, but history shows that the most disruptive forces often start as microscopic features. Over 160 billion times a day, a single icon鈥攖he Like button鈥攊s tapped, influencing global markets, consumer behavior, and the very fabric of human interaction.

How did a simple thumbs-up cartoon evolve from a 鈥渄isorderly, serendipitous鈥� experiment into a universal standard of value? In this strategic deep dive, Martin Reeves, Chairman of the BCG Henderson Institute and author of Like: The Button that Changed the World, reveals the architectural secrets behind the world鈥檚 most successful micro-innovation. Drawing on business theory, evolutionary biology, and firsthand insights from the founders of PayPal, YouTube, and LinkedIn, Reeves explores how small design choices scale into world-altering realities. This session is designed for leaders and strategists who want to understand the mechanics of intuitive design, the psychology of global adoption, and how to identify the 鈥渟mall鈥� ideas that will define the AI-charged future.

Key Takeaways:

• Learn how to distinguish between 鈥渘oise鈥� and small, unassuming features that have the potential to scale into global standards and redefine industries.
• Examine the 鈥渟erendipitous yet structured鈥� innovation process used by giants like PayPal, YouTube, and LinkedIn to create products that become intuitively and universally understood.
• Discover how to use insights from neuroscience and evolutionary biology to predict how your products will impact human behavior and long-term market dynamics.

91看片网 the Speaker

Martin Reeves is a leading global thinker, author, and consultant on strategy and innovation. He is the Chairman of the BCG Henderson Institute, a fellow of Judge Business School at Cambridge University, and a board member of Arabesque AI. A prolific writer, Reeves is the author of more than a dozen books, including The Imagination Machine (2021), Your Strategy Needs a Strategy (2015), and his latest release, Like: The Button that Changed the World (2025). His work is frequently featured in Harvard Business Review, MIT Sloan Management Review, and Fortune. With a career dedicated to helping executives navigate complex decisions, Reeves provides a unique bridge between high-level academic research and practical business application.