Sasha-Ann Simons
Founder, Simons Says Productions
Sasha-Ann Simons is the founder of Simons Says Productions. This interview was conducted when she was the Race & Identity Reporter at WAMU 88.5 in Washingston, D.C.
What have you done since graduating?
I���ve been predominantly devoted to broadcast television. I interned and volunteered at a few of the local stations ��� and during fourth year scored a full-time on-air videographer gig at Rogers Television. Yes, that said ���during.��� So I juggled the two for a bit ��� and even had to book a vacation day to attend my graduation. I just couldn���t pass up my golden opportunity to dive into the working world. From there I landed a writing gig at CityTV, which helped mould me for a full-time producer job at Global Television.
How has your journalism degree helped you?
The folks I���ve come across over the years seem to be impressed with a journalism degree. It���s always been a great reaction when asked what I studied in school ��� especially when I add that I went to [the university]. Let���s be clear, though. The actual degree still sits on a shelf in my house, a little dusty, and stuffed inside the envelope and plastic covering from graduation day. I have yet to be asked to present it. So it���s what I LEARNED in journalism school that has taken me this far. I got my thick skin, honed my people skills, and developed my eye for good video composition in j-school.
How did you move into communications?
I was ready to see what else I could tackle using this degree, and communications/PR is a natural transition for journalists. Potential employers saw great advantage in my knowledge and experience having studied and worked on the other end of the media spectrum. After a few interviews, I landed on my current position with the Government of Ontario. I won���t lie, there is a bit of a learning curve. But if you���re quick-thinking and a good strategist, the crossover is that much easier.
What���s your favourite memory of j-school?
Many of my favourite memories happened outside the classroom, when working on j-school projects ? like an online article and radio podcast in third year. We spent an entire Sunday at a group member���s home trying to record the podcast on her Mac notebook. The challenge was, of course, to make the audio sound as if we were inside an isolation booth ��� like the real world. Here���s what we came up with ��� and that was to place the laptop on a table, and drape our sweaters over our heads as we hovered over top and spoke into the computer���s microphone. This got us into some really awkward positions. But the audio was crisp and clear!
What advice would you give to current journalism students?
I���ve spoken to a number of students over the years, so I���m sure by now I sound like a broken record: get outside of the classroom and get to know people. Preferably people that you admire from journalism���s past or present. Be confident. Don���t be afraid to talk about your passion for the industry, and what your strengths are. They want to know what you���re good at. Then they���re going to want you to prove it ��� so you better be [ready]. These relationships will guide you toward the internships and jobs you desire.
It���s also in your best interest to have specialized knowledge about topics other than journalism. If, for example, cars, health, or politics are your ���thing��� ��� you���ll get further. No one likes a one-trick pony! And finally, remember this is a tough, ever-changing industry ��� one you really have to love in order for this to work.
Do you have any regrets about majoring in journalism?
None. I went after what I���ve been passionate about for a long time ��� TV and the news. As far as I see it, if I can get paid for doing something related to either of those things, it���s a win.
Grads at Work is a series of profiles of School of Journalism alums. If you know of a notable grad you���d like to see featured, send us an email at office.journalism@torontomu.ca.